Entrepreneurs seeking to gain a foothold in the health and wellness industry would be well advised to head to Los Angeles, California, as the Southern California city has long been a hub for the most cutting-edge health and wellness practices. Since there is such a wide range of available services pertaining to the health and wellness industry, Luigi Wewege
notes that residents of Los Angeles and the surrounding areas tend to be far more open to new ideas and concepts than individuals residing in other parts of the United States.
Before exploding in popularity across the entirety of the US, yoga was mostly viewed as a niche industry that nonetheless thrived up and down the coast of California. As awareness of the benefits of regular yoga practice spread, cities all over the country began following Southern California’s lead, and it now seems likely that a whole host of other health and wellness practices like acupuncture and tai chi — which are already exceedingly popular among residents of Los Angeles — will begin to enjoy a similar increase in popularity among Americans.
It’s worth noting that there is a distinctly Pacific influence in the health and wellness practices of Californians, and it has long been the case that traditional Asian practices have often entered the United States through the Golden State. Even Australian health and wellness practices such as the “Stotan” training principles popularized by Percy Cerutty have influenced many of the beliefs of Southern Californians regarding healthy and clean living.